Blog Archives

5 Ways Your Listing Can Go Cold in a Hot Market

truth homeowner equity

Sometimes a great listing hits the market and just doesn’t sell. The reasons may be easy to pinpoint, but other times it takes some work to determine what the problem is. Here are some of the biggest reasons your listing may be stagnating on the market.

First impressions are everything; if a potential buyer walks into a listing that has clutter everywhere, they can’t truly visualize and see the home for what it truly is. Buyers can’t fall in love with a house that has clutter everywhere. Make sure your listing isn’t buried under furniture, knick-knacks, papers and laundry. Also make sure everything from the floor, ceiling, and walls is spick and span.

liv 5

If clutter is not the issue but your listing is still not selling, you may want to consider staging. Staging has been found to not only decrease the amount of time a listing spends on the market, but also increase the selling price. Find staging tips here.

The initial listing price of a home is instrumental in how quickly it sells. Many sellers assume setting the price high and coming down later or being willing to accept a reasonable counter-offer if they don’t get much traction is a safe way to ensure they get the highest price for their home. In reality, starting with a high listing price just ensures that the buyers who are most compatible with the listing either don’t see it or move on because it’s outside what they’re comfortable paying. The buyers who are looking at homes for the price you set will see that there are other houses at the same price with more expensive upgrades.

If the price is right and your listing is squeaky clean and clutter-free, you may want to check your listing details. For example, an extra zero can turn your $450,000 listing into a $4,500,000 listing, where it’s probably not going to get much traction. Double-check to make sure your information is accurate, make sure the description is interesting and informative, and your photos are professional and numerous. View a list of powerful words you can use in your listing description.

If everything else seems in order and your listing still isn’t selling, the problem may be the house itself. According to the 2016 NAR Profile of Home Buyers and Sellers, only 19 percent of buyers were willing to compromise on the condition of the home. Major repairs, such as a new roof or updated water heater, may be necessary to attract a buyer.



Article written By Mark Mathis, General Manager of Broker and Agent Sales for and shared from RISMedia

Home Security Tips for the Summer

An increase in burglaries during the summer months means it’s time to help safeguard your clients’ homes while they’re away for the season or absent while selling. Ooma, a smart home phone and security company, offers six tips for preventing break-ins.

  1. Front door surveillance. Because 34 percent of break-ins happen through the front door of a home, recommend that your clients install a smart doorbell that routes to their phone. Other security options Ooma mentions include two-way speakers that will give visitors the impression the owner is home, or video cameras so your clients can see who’s at the door from their phone.
  2. Secured windows. The second most common break-in location is a first floor window, the access point of 23 percent of burglars. Ooma recommends installing sash locks and wireless motion sensors that will alert the homeowner if a window is opened or broken.
  3. Don’t forget the AC unit. Pushing in a window air conditioning unit is another common break-in method. Suggest motion sensors near the AC unit, or tell your clients to remove the unit while they’re away, Ooma says.
  4. Barring patio and sliding glass doors. Sliding doors should not only be locked, but should also have a barrier bar in the tracks. Ooma suggests homeowners place motion detectors in this area as well.
  5. Leave the lights on. The goal is to make the home appear lived in, even if your clients are vacationing or have already moved out. Ooma recommends smart lights that homeowners can control from their phone, or at the very least, light timers.
  6. Call 911 from afar. A homeowner trying to reach the police from a remote location can take valuable minutes. Home security companies, including Ooma, offer remote 911 calling.

Source: Ooma Home Security


Garry Thoughts

With summer upon us and many taking vacations, it’s important that you keep your home secure, especially while your home is listed on the market.  This list is a good start to a safe home.  Remember to always verify with your Listing Company who is showing your home!

5 Tips for Buying into an HOA

via 5 Tips for Buying into an HOA.

5 Tips for Buying into an HOA

Purchasing a home is a serious commitment with long-term implications. The immediate factors that can swing a buyer’s decision are costs, geographic location and amenities. With every major decision there is an underbelly of more important factors. It is no different in what one should look for when purchasing a home within a community association.

The Type of Community Association

The first deciding factor one needs to consider is what type of community association you are looking for. Homeowner associations or planned unit developments range from single family homes with zero common area, to townhomes with a pool and clubhouse to a condominium within a master association with a smorgasbord of maintenance responsibility. It is these types of factors that will affect the costs associated with assessments which is the lifeblood of the association being able to operate, offer these services and pay their vendors for the work done.

Financial Sustainability

The financial position of the association is crucial. Whether the association is adequately funded and the Assessments are equitable to what the owner is receiving as far as exterior maintenance, common area maintenance, upkeep of amenities. Ask your realtor to do some homework to verify the amount of the assessment and when it is collected. Well managed Associations, especially those with a laundry list of maintenance responsibilities, have a reserve study performed every three to four years. This engineering report assists the association’s board of directors and finance committee best plan the financial future of the association by determining the responsibility, costs associated with these services and creating an annual plan for exterior maintenance. There’s one thing to perform preventative maintenance, but routine maintenance ensures that the association’s funds are not misappropriated because of poor planning and counter productive maintenance.

Prepared for the Future

Reserve monies are vitally important. Depending on the number of projects the association will need to undertake in the future, it is always good to know that the reserves are adequately funded. Without reserves, owners are subject to special assessments which can put a tremendous amount of strain on an individual’s finances. Not to mention, board members and the management company’s ability to run the association come into question and can make for a very unpleasant special or annual meeting!

Community Insurance

Be sure to check what type of insurance the Association has on the buildings as well as common areas. More often than not, townhome structures are not covered by the association. condo insurance can be very complicated so be sure to check with the realtor that the association meets the insurance requirements set forth in the covenants as well as statutory requirements and that they have full coverage and what the deductible is. It wouldn’t hurt to check with a local insurance underwriter to determine what the premium costs are associated with insuring the dwelling as well as your personal belongings. There are several grey areas in insurance such as plumbing leaks. Be sure to establish whether the Association has a resolution for this kind of issue and who is responsible for what.

Governing Documents

Since Articles of Incorporation and Covenants are public records, be sure to read through them to see if there are any restrictions, which may conflict with your lifestyle. Many association’s boards of directors vote on and approve guidelines, whether they pertain to rules and regulations, architectural changes or basic day to day issues. For instance, if you have four vehicles and the association you are interested in has private streets, doesn’t allow for on street parking because streets are private and you only have space for two vehicles, you may want to consider an association that has more flexible parking regulations.

The dynamics and fundamental components to allow a homeowners association to function effectively are numerous. This small guideline should point you in the right direction, assuming you will have the flexibility to comply with the regulations! There is nothing more comforting than knowing that your property values are being protected and that the people behind the scenes have a vested interest and they treat you and your investment as if it were their own.

Mike Talmarkes, CMCA, AMS, PCAM

via 5 Tips for Buying into an HOA.